Reaching Active & Progressive Professionals in the South Georgia Area!
Social Media and why your Downtown business needs it.
Embracing Social Media as part of doing business could be the best business decision you make next year. I'm not telling you to throw out all of your normal marketing philosophies. I am suggesting that you embrace technology and social media as part of doing business. Business owners across the United States are taking advantage of social media to build sales and to locally target marketing campaigns.
When potential customers connect with you on Facebook or on Twitter, it allows them to really get to know you. You can have conversations and interact with one another instantly anytime. The bottom line is that these interactions earn their trust and respect and now you can ask for the sale. At the end of the day, using social media to enhance your business is more about building brand awareness and retaining customer loyalty, both of which are your strengths as a small business owner. Luckily, being a tech wizard isn't a requirement. Here are some applications to help you start implementing a social media strategy into your 2011 business game plan.
Foursquare and Gowalla are location-based applications that allow users to check in when they visit somewhere, and then easily share those updates on Facebook and Twitter, letting their friends/followers know where they are and what they're doing. As a business owner you can easily visit your company page on these sites to see who is checking in. Then, reach out to them, thank them for their business, and invite them back with some kind of an offer or other special incentive.
Some Business owners also use Foursquare, Gowalla and Twitter to post specials and discounts, as well as to announce special events or drive traffic during slow periods. With mobile devices clutched firmly in the majority of customers' hands today, using location-based applications and offering targeted specials and deals when prospective customers are in your area could pay off for you in 2011.
When potential customers connect with you on Facebook or on Twitter, it allows them to really get to know you. You can have conversations and interact with one another instantly anytime. The bottom line is that these interactions earn their trust and respect and now you can ask for the sale. At the end of the day, using social media to enhance your business is more about building brand awareness and retaining customer loyalty, both of which are your strengths as a small business owner. Luckily, being a tech wizard isn't a requirement. Here are some applications to help you start implementing a social media strategy into your 2011 business game plan.
Foursquare and Gowalla are location-based applications that allow users to check in when they visit somewhere, and then easily share those updates on Facebook and Twitter, letting their friends/followers know where they are and what they're doing. As a business owner you can easily visit your company page on these sites to see who is checking in. Then, reach out to them, thank them for their business, and invite them back with some kind of an offer or other special incentive.
Some Business owners also use Foursquare, Gowalla and Twitter to post specials and discounts, as well as to announce special events or drive traffic during slow periods. With mobile devices clutched firmly in the majority of customers' hands today, using location-based applications and offering targeted specials and deals when prospective customers are in your area could pay off for you in 2011.
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